Conquering Complexity: How D’accord Partners Helped Us Enter the European Market with Confidence
As a leading manufacturer of pressurization units for cabins in heavy machinery, primarily for the mining industry, we’ve built a strong reputation as market leaders in Australia. Expanding into new markets has always been part of our growth strategy, and after acquiring a production facility in the USA, we set our sights on Europe—a region with immense potential.
However, we quickly realized that Europe’s regulatory landscape was far more intricate than what we were accustomed to in Australia. Unlike Australia, where having a high-quality product often guarantees customer loyalty, the European market demanded compliance with numerous regulations, each specific to individual countries. The process was overwhelming, particularly when we learned about the extensive CE certification requirements for all our components, EMC testing, and eventually Atex certification for explosive environments.
One of the most challenging aspects of obtaining CE certification was conducting a comprehensive risk analysis for our systems. This analysis required us to identify potential hazards, assess their impact, and implement controls to meet strict European safety standards. Navigating this process without the right expertise was nearly impossible.
That’s when we turned to D’accord Partners, and their guidance became the foundation of our European expansion. Rob and the D’accord Partners team worked directly with our factories, meticulously vetting production processes to align with European standards. They led the risk analysis efforts for CE certification, ensuring our systems met all safety and performance criteria.
Additionally, their expertise streamlined EMC testing and helped us prioritize compliance efforts, allowing us to exclude Atex certification during the initial launch without compromising market entry.
Thanks to D’accord Partners, we successfully introduced our pressurization units to Europe, establishing a foothold in this highly regulated market. Their professionalism, attention to detail, and deep understanding of European compliance requirements saved us significant time and resources, enabling us to focus on what we do best—delivering innovative solutions to our customers.
We couldn’t have navigated the complexities of the European market without D’accord Partners, and we look forward to collaborating with them on future projects as we continue to grow globally.